“The changes that are disguised in terms such as ‘transparency’, ‘simplicity’ and ‘consistency’ in fact concern only one thing: make it easier for Google to connect the dots between everything you search, send, say or transmits while using one of their services.”
So far, nothing really new. Microsoft attacks by saying that Google is coming to this ad customization level the wrong way, since “makes it difficult for the user to” keep control of their own information on the network.
This type of advertising is very hard to find here in Brazil, but in the US the thing is more flexible. I bet that if a company see the other dealing with their affairs in newspapers, immediately resorted to Bonar (private body that autorregulamenta advertising) to prevent the placement of new ads.
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