Quite logically, but against the philosophy of the company, the former CEO of BlackBerry – Thorsten Heins – tried that physical keyboards were less important. In fact, BlackBerry 10 was released with a full touch Z10, which was a statement of intent.
The reality is that the new platform of Canadians has never come to work well, with or without a physical keyboard, and aside from changes in the dome and associations with other companies – Foxconn-, have to be clear what kind of terminals want to create, and that they are going to be several years more in business.
Physical keyboards, emerging markets, companies and Governments as priorities
The new CEO, John Chen, has decided that we must continue to make phones, anything about selling the company, and also thinks that these phones have QWERTY keyboard. The company will return to its roots.
This does not mean that it will not have fully touch phones in the next batch, but it will take a back seat. I have not very clear whether reuse past icons will be very productive in a market that rejected that kind of keyboards, also understand seeking differentiation.
I love the keyboard, in the future phones BlackBerry will be a predominant choice, John Chen
Incidentally, we remind you that this week the company has sued to Typo by cloning the design of their keyboards in the accessory you have devised for iPhone.