Lighting for Video: How to Hit Your Productions

Who produces or wants to start producing audiovisual content need to be extra careful with a specific point: the lighting for video.

A poorly lit scene, besides the impression of lack of knowledge and technical care with the recording, can spoil the viewing experience for your users and impacting very negatively your communication strategy.

After all, as well as audio glitches, poor lighting can affect the understanding of its contents and make the audience lose interest in what they’re watching — or in this case, is not able to view.

Just like the camera, the roadmap and planning, lighting for video is essential and certainly a big difference between a quality production and something average. Therefore, it is important that you know the best ways to light your scene and invest at this point.

With low investment today is possible to mount a basic scheme of lighting – since you can improvise a lot of things – and there are no more excuses for their videos get the wrong light.

In this article, we will tell you more about the main equipment used in the lighting of a scene, teach the three-point lighting scheme – one of the most popular and simple – and still give valuable tips on the subject.

Prepared? Then, action! Browse at your leisure and discover all that we will address:

– Importance of good lighting for videos

– X light interior light

– Harsh light and diffused light

– How to make a good lighting in your video?

– Some types of lights to record videos

– Three-point lighting

– The batter

– Diffuser

– Conclusion

And before you start, you may also want to check out our guide to set up your own Studio videos-even on a budget! Download the e-book here.

Importance of a good lighting for video

As I say, nothing you have a super script and invest in the best camera of all, if people fail to see what happens in the scene from your video, either by lack of light, or too much of it. So, invest in a good lighting is essential.

And not just for aesthetic and Visual issues, but also on points as understanding of content, audience retention and authority.

A dimly lit video content, especially if it uses elements within the scene or has an actor speaking, can be much more difficult to understand and put at risk all your communication strategy. One of the great advantages that the videos bring is the fusion between audio and vision and, if you don’t you value for these two points, is making content.

And if you now became concerned also with the audio quality of your materials, you can read this article here to learn how to record audio with professional quality.

Besides, videos with wrong lighting are more difficult and boring to watch, since they require more effort and concentration. Therefore, you can end up losing a large part of your audience still at the beginning of the video – that if they begin to watch it – and this will compromise the retention rates on content, and, consequently, the effectiveness of your strategy, cia conversion rates and etc.

Finally, publish a video without the correct lighting is ugly. Shows carelessness of the producer in relation to the contents and conveys the sense of inexperience and lack of credibility. And you don’t want that, right?

But don’t worry! Just keep reading to understand properly how to achieve professional lighting to your videos.

External x light interior light

Before we begin, let’s go through a point that can be very important, especially if you’re starting to produce content now and don’t know much about lighting for video. This tip is about the external and internal light.

Be able to count on the external lighting of the Sun in your videos is a privilege that few people can ensure. Therefore, almost always you will need indoor lighting to achieve a good result in their videos.

The external light, although natural and quite pretty, can be very difficult to work, since it does not really control the who films the scene and can suffer sudden fluctuations depending on the position of the Sun, amount of clouds on the day, time and etc. So it’s not really indicated that you keep counting with this lighting. After all, she can give you a lot of work in time for final editing and end up messing up their plans of shooting, if you are in a rainy season, for example, that offers low light.

And speaking of editing, you know good applications to edit videos on your cell phone? Download our guide to Apps and meet the best.

Already the indoor lighting, although totally artificial, can be easily controlled with the right equipment and offer greater guarantees in terms of uniformity and quality. With her, you don’t run the risk of the Sun entering a cloud at the time or a large amount of unexpected light leave the scene “burst”, too light. You prepare everything before and don’t have to worry about swings. This is excellent, especially if you don’t want to have to make many adjustments of light in the final edit. And it is on this type of light they let’s talk here in this article.

But before continuing, Valley score something very important about these types of light: try not to mix the two if you don’t have as much experience or money to invest in appropriate equipment.

In addition to cameras capturing the intensity of light at the scene also capture your temperature and, as you can imagine, the external lighting has a different temperature of indoor lighting. This difference can cause bad effects in the scene, leaving her without uniformity and require a boring correction and standardization in time to edit the material.

Therefore, always try to rely on a kind of light in each scene. If you are recording in an enclosed space, limit the entrance of ambient light as much as possible and light the space appropriately with artificial light. And if a foreign socket, try using just the light of day, use equipment to assist, as reflectors, and, if you need too, use a light suitable for this type of shooting.

Harsh light and diffused light

How different types and sizes of light focus on an object is also different and worth here to distinguish what is a harsh light and a diffuse light, since these terms are quite common when it comes to lighting.

A harsh light is that which focuses more directly on one point and gives the impression of being stronger. The harsh lights need to be used carefully, since they produce very strong shadows and marked and imperfections in the scene, as in the skin of the actors. And this in a video is not ideal.

Already the diffused light is that which focuses more smoothly, scattered and diffuse really, about the object and the lights lighter and uniform manner, without generating very strong shadows or leave the scene too artificial-looking.

How to make a good lighting for video?

Now that we’ve talked about the importance of good lighting and the differences between internal and external light, let’s get to what really matters: How to make a good lighting for video? How to make your production with professional lighting?

Stay tuned because we list the main types of light, the equipment used in production and tell you more about how to make the three-point lighting.

Some types of lights to record videos

When are you going to invest in lights to burn your videos, you will find mainly these types of equipment:


The softbox is one of the leading lights used for recording videos, since it generates a diffuse light and soft, and is a lightweight and easy to assemble. It is only necessary to be aware of the size of this product in relation to your Studio or space for writing, because he occupies enough space most of the time.

One of the best things of the softbox is that if you have a little patience and knowledge of electrical and handicraft, you can mount your with very little money. If you look on Google for DIY softbox, you will find various tutorials and will see how simple assembling your. We split a that liked a lot and you can see it by clicking here.

Sun Gun

This light is very intense and ideal to provide a more uniform lighting for the entire set, leaving his scenes with a slight yellowish light. This light has a higher value, but can be used as an excellent choice of fill light.

Ring Light

The light ring is a circular fluorescent light that is positioned around the camera, and is used when you want to highlight the actor or object in a scene. It provides a uniform and diffused light and is indicated especially when you want to highlight the face of an actor on the scene – as in the videos of makeup tutorials.

Led panels

This type of lighting has small lamps (60, 90, 100 … depends on your need) and emits a really bright light. These panels do not allow a very large temperature control and may show large variations between one and another, and it is important to be aware of that. Most of these panels works with battery or battery then you need to always have these sources of energy at hand.

Three-point lighting

Before writing any scene, it is important to try to make a diagram of how the lights will be placed and how they will illuminate the objects in the scene. That is, assemble a map of light.

And one of the most common schemes when it comes to record videos, is the three-point lighting. It is simple, quick to assemble, requires both in terms of equipment and will leave your video with professional lighting.

Here’s what you need to mount this lighting:

Head light

This is the light that is used to give emphasis to the actor or main object in the scene. She is always positioned laterally in relation to the camera, between 15° and 45°. For this position, you can work with a softbox or any other light that is more diffuse and soft. She is the leading light of the scene – as the name says-and it is from her that the others will be positioned and created.

Fill light

When positioning the head light, you will notice that appeared well marked in the shadows featured object on the scene and around him. It is then that enters the fill light. In order to soften those shadows, you must place a lamp next to the main: the fill light. This light may not be as intense as the first not to totally eliminate the shadows — that are important to give depth to the scene – and should be positioned at an angle like that, never equal, slightly above the main light. Depending on the intensity of the lamp that you have, it can be hit with a mirror or reflector also to be smoother. You can use for this light another softbox or, as we did in the video up there, a sun gun with a batter.


The backlight is the last needed in this scheme of three points. It is essential for a contrast between the actor and the background of the scene and for there not to be a two-dimensional nature printing in the video. This light must be mobile and easy to deploy, and you must put it in the background, behind the actor. She can be both on the floor, face up, as above the object in the scene. She must always be opposite the other two lights.

After all, your set should be more or less like this:

The batter

Invest in a reflector is a great decision if you want to have fewer problems with your lighting for video. This equipment will help both in internal and external outlets, as let the light of your scenes more directed, smooth and natural.

And the best is that you can either buy your mirrors, plates or umbrella, how to improvise this equipment. Take a look at the things that commonly are used as batter:

  • Cardboard plate covered with aluminum foil
  • Car dashboard reflectors
  • Aluminum plates
  • Laminated paper-silver or gold-on cardboard

The same goes for other colors, such as white and black. Just find a part or material that is able to reflect light and ready!

The diffuser

Last but not least, the tip is: whenever possible, use a light diffuser. It will help to avoid the harsh lights and the problems that we mentioned up there with regard to shadows and imperfections.

A diffuser can be purchased, but you can also improvise. You can use the umbrellas broadcast, buy ready-made plates for each type of light, or make your own diffuser using fabric (typically TNT) or parchment paper-be careful just because some lights heat up too much and if you use paper, can run the risk of causing a fire.

And then? Is already thinking about which lights purchase? Remember that every set has a specific need and that the lights can vary depending on the desired effect, the size of the set, or the highlight that you plan to give to each object in the scene. A good planning of videos as a whole, will be essential for you to brighten your taken with maximum quality.

And now that you know how to get a good lighting, you may enjoy reading other materials in our blog, such as:

  • How to choose the best camera to record videos
  • How to record audio to your video with professional quality
  • Editing videos: 7 free programs to use in your productions

And if you really want to make your videos a business and earn real money with sale of content, we have another suggestion: create your own website and sell it for signature. This is the most efficient way to start profiting with videos.

Visit this article to find out how you can have your own custom video channel, without having to invest thousands of dollars in the development of a site or have other initial investment in the project. And the best, with rapid return. Worth

And now that you understand all about lighting, you can start thinking about making money with your video content. Click here or on the banner below to download our guide and discover the best ways to do this.