Already a science in itself is to pronounce brand-Longines brand the first reflex for a German is likely probably be exactly to pronounce the brand name as it is written. Thanks to my excellent knowledge of French (about 6 months about 14 years ago) and the tuition of a jeweller (probably the latter), I have the debate but now somewhat on it. Who wants to go to play it safe, can also take a look in this advertising spot by Longines throw, where the brand name is still sometimes pronounced at the end: Longines of official timekeeper of the French Open 2016.
Continue reading should you but either way: the Longines HydroConquest chronograph (L3. 644.4.56. 6) offers is a pretty good value for money and is waiting with a few special features…
Longines: History and image alignment
Since 1832, the Swiss Saint-Imier resident, Longines has the oldest unaltered and still active trademarks, which is registered in the international registers of the world Organization for intellectual property (WIPO).The combination of brand names and the logo used since 1867 (the stylized flying hourglass) served at that time to ward off replicas.
The oldest registered watch brand of the world makes Longines however not automatically to the oldest clock manufacturer in the world: the title goes to the 1735 established watch company Blancpain, which – Hale as Longines – now under the umbrella of the Swatch Group.
The Longines brand name is freely translated by the way simple elongated meadows (Les Longines).Overlooking the very tranquil Saint-Imier green, quite aptly:
How many other watch manufacturers also the quartz crisis of Longines hurt significantly, which is why Longines today is part of the Swatch Group brand portfolio.
The Image alignment of Longines comes across quite clearly: the brand wants above all with tradition and art of watchmaking points, garnished with a hint of sportiness. Apparently, Longines sees the right in equestrian* caution pun * train horse for this image – in all social media channels by Longines (E.g. Twitter) certainly uncountably many Hottehühs jump to a…
Nowadays, a consistently positive image is attested Equitation: attributes such as trust, dynamism andstamina , and adjectives such as expensive and exclusive can be used here (source: Ahlert et al.: excellent sponsorship-innovative approaches and best practices for brand management). Longines is likely hoping that various messages about doping in equestrian not change (Jan Ullrich beckons by his race over)…
Test of the Longines HydroConquest chronograph L3. 644.4.56. 6
Case, bezel and Crown
Hard! Definitely hard! Just 210 grams weight brings the rather Compact with a diameter of 41mm Longines HydroConquest Chronograph on the scale. The watch feels this very elegant and different than the TAG Heuer Carrera CAL. 16, that I even my own name was allowed, the Longines HydroConquest chronograph in hours amazingly comfortable… feels
All in all affected the housing very presence on the wrist and significantly greater than the specified 41 mm in diameter, which sure is the height (15 mm) and the chronograph pushers, in a sense visually expand the housing:
Less beautiful: The bezel is made of scratch-sensitive aluminium (instead of scratch-resistant ceramic)-presumably, home to a certain Respect distance compared to the hochpreisigeren competition from private (swatch-) (Omega, Glashütte original, Blancpain, etc.) to leave. In the automotive industry, E.g. at Volkswagen, which is of course understandable, commonplace and on the one hand because somehow the significantly higher price of other brands from the House of swatch must be justified.
On the other hand something I’m missing here but the consistency: the new edition of the Tissot PRS 516 is cheaper than the Longines HydroConquest Chronograph, but still a scratch-resistant ceramic bezel running get – in fairness but to say that the Tissot PRS 516 for the here tested Longines HydroConquest Chronograph on the market was brought. So it would be logical if a new edition of the here of tested model also gets bought a ceramic bezel.
The Crown bears the Longines logo and has a good size for sausage fingers wearers like me. The rather unusual arrangement of the chronograph pushers, which great finish with the Crown protector is interesting:
The Longines HydroConquest chronograph bringing it to a whopping 30 bar water resistance, suitable for professional dives with equipment.
Dial and hands
Diving watches typical round markings on the hour, small additional dial (Subdials), date, Swiss madelettering and logo give an coherent overall picture . So far, so normal for a good dive watch. A small eye-catcher is the disproportionately large 12, which stand out the clock something from the crowd but definitely. All in all is the dial design but rather classical and without too much experimentation.
The pointer of the Longines HydroConquest chronograph are of excellent quality and keep up models, such as the one pictured above Omega Seamaster Planet Ocean, can easily clear teurerer with the hands.
Strap and buckle
The stainless steel bracelet with divers extension makes a pretty solid impression, which is also due to the relatively large width: with 21 mm in width and the mix of polished and satin-finished surface the bracelet quite what arm is here. Well: My ears spared by squeaking and creaking, thank God if you move the bracelet links.
Does not answer but hochpreisigerer on the wrist watches such as for example the Omega Seamaster Planet Ocean, which is in particular but also due to the buckle turns extremely stubborn (especially at the outset), when it came to opening (too much resistanc