As I said last week, when Twitter would have prepared the servers for the royal wedding, a big event always attracts a large audience. In terms of social networks, it can be a problem by significantly increasing traffic on the servers. And that’s exactly what happened with Twitter: he had another unexpected increase in traffic after the US president announced that he would make a live announcement last night.
According to Matt Graves, a Twitter spokesman, “the Twitter traffic was more than 4000 tweets per second at the beginning and end of the official announcement of President Barack Obama.” This was a huge increase in traffic, but it was not the greatest that Twitter already had when we consider the other events. New Year in Japan, for example, generated an average of nearly 7000 tweets per second, while the final of the Super Bowl SuperBowl 2011 managed just over 4000 tweets per second, as shown in the chart above.
It may seem a little boring for some people, but I find fascinating the fact that we live in a world today where large magnitude events or have a major impact on society can be measured in tweets per second. Not you?
Update at 15:55 | Twitter has just finished reviewing all the numbers. According to the account confirmed @twitterglobalpr, last night had the largest continuous rate of tweets per second the history of the site: for 45 minutes the average of tweets was above 5000 per second. The rate never crossed the barrier of 6000, as in the case of New Year in Japan, but still yesterday’s event broke at least one record.