T-Mobile was one of the historical partners of BlackBerry He decided to break his relationship with the manufacturer with a somewhat drastic decision, the withdrawal completely of its offer from any terminal manufactured by Canadians, but recently the operator has gone beyond even.
And it is that the operator believed that it could be that your customers with BlackBerry could be considering change your terminal by an iPhone 5s because “could do more”, but apparently such communication has done more than turn on BlackBerry users and even the same company, which has responded to you via your corporate blog.
While sales and the BlackBerry market share continues to fall still keeps faithful to T-Mobile tried to tempt with an offer to go to the Apple side. Nothing out of the ordinary, an operator is entitled to make specific offers to its clients, but the way of presenting the offer was somewhat peculiar.
And it is that in addition to being directed specifically to the owners of a BlackBerry T-Mobile tried to make blood, and is that the slogan chosen to tempt these was very direct:
Get the tools to do more (get the tools to make more)
Obviously a phrase so directly was not taken to good for the users, who received the offer expressing his discomfort with the company in various ways, what made that even the controversial CEO of T-Mobile had that coming out for the face through his Twitter account.
BlackBerry users, I ‘ m hearing you loud and clear. Let me work with the team and get back with you.
— John Legere (@JohnLegere) February 16, 2014
BlackBerry also had something to say
Now after the uproar mounted BlackBerry also had something to say, statements which have become part of the same John Chen. In a post on the company’s corporate blog Chen regrets that After a fruitful Alliance T-Mobile has decided to attack so directly to your company, rejoicing at the same time by the answer given by the users of your devices.
Chen andé that T-Mobile has been in contact with them before or after a campaign that was often branded as inappropriate, but also responds with its own weapons, and which ensures that in a few days the operator customers who have a BlackBerry device they will receive a special offer. The war is served.