Those who go to the gym already know that it is possible to combine comfort, technology and fashion into fitness pieces. With different prints, colors and a variety of models, the fitness style has gained strength and the academies have become more a space to dictate new trends.
With the market warm and the gyms increasingly full, new entrepreneurs have been drawn to aerobics.
To get an idea of how much the fitness market is on the rise, sports participation in Brazilian GDP reached the mark of R $ 67 billion (1.6%) in 2011. According to the report of Pluri Consultoria, it is believed that in the year growth was 22%, equivalent to 1.9% of GDP. The numbers take into account clubs, entities, marketing, media, trade, clothing, articles and equipment, events and services in general.
The Brazilian’s preoccupation with body and health drives the aerobic fashion market. It is important that the entrepreneur interested in the sector follow all the sports modalities, with the purpose of attending the various segments within the fitness universe. Today, technology in sportswear is also a determining factor when purchasing a garment. Compression suits, which avoid energy wastage in muscle contraction, or light clothes that do not disturb movement and do not retain sweat, for example, are some of the most sought-after parts of physical activity practitioners.
According to data from SEBRAE Sectorial Intelligence of 2015, a study on the types of technologies used in fitness clothing performed by UNESP (Universidade Estadual Paulista) revealed that 64% of respondents opt for thermal comfort first when buying a gym clothing.
The sportswear industry is a promising market in the face of great growth potential. According to data from the Brazilian Association of the Sports Industry, Brazil has more than seven thousand stores specialized in the sports sector and another 14 thousand that sell some item of the type. Annual retail sales in this segment is R $ 4.73 billion. The growth of the fitness modality in the country made Brazil occupy the second place in the world ranking in numbers of academies, being behind only the United States and ahead of Countries like Italy, South Korea, Germany and Canada.
According to ACAD, there are more than 30,000 academies in Brazil and almost eight million students, moving around US $ 2.5 billion. The segment of gyms and fitness, has undergone a period of continuous high for years (from 15 thousand academies in 2010 to more than 30 thousand in 2014). According to SEBRAE Intelligence, among the main physical activities practiced in the academies are crossfit and bodybuilding. This increase drives the market and promotes a breakthrough in business opportunities, especially in online business.
A survey by Google showed that e-commerce is expected to double its share of retail revenue by 2021, growing on average 12.4 percent per year. This indicates that sales are expected to double in five years, reaching R $ 85 billion. The share of e-commerce should grow from 5.4% to 9.5% in the year 2021. According to the survey, over the next five years, an additional 27 million people will make their first online purchase, totaling 67.4 million. This will account for 44% of Internet users by 2021.
The study indicates that investing in the online fitness fashion industry is promising. Whether it is for the quest for quality of life or for aesthetic issues, the fitness market moves more than US $ 2 billion, according to the magazine of the Brazilian Association of Academies. The online sportswear market is an opportunity for entrepreneurs looking for new investments. The low cost involved in putting together an e-commerce and the success of the fitness industry are good opportunities for entrepreneurs and brands as well as online boutiques within We Love Webshops.
The online stores within We Love Webshops have looked at the sports market and fit the opportunities for business expansion. In partnership with several stores in the health and sport segments, it has invested in quality and technology in women’s fit fashion pieces (ranging from high-waist shorts to knit sweaters), as well as pieces for the male audience, sporting activities. The collections are always successful, currently the boutique works the new collection of summer 2017.
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