OnePlus Faced The Dilemma of Traditional Marketing

OnePlus It can do good smartphones and we has also become accustomed to sell them at good price. With only three devices on sale has already managed to gain a good loyal base. And that is why the OnePlus 3, of which little by little some rumors are appearing, we are going to have with a raised eyebrow, until you reach the shelves in late summer if their plans are met.

However, despite having representation in the world, has failed to gain a big foothold among the general public as expected. A situation that could change soon with the new advertising strategy the company has just taken.

The U.S. division has launched two actions of marketing and sales that can give good results in terms of its image. One does not have much to do with us, but the other if going to transcend borders and can have a positive effect on the rest of the world.

OnePlus in House of Cards

At first it may seem a curious detail. Some character from the series House of Cards, issued on Netflix and starring Kevin Spacey, he appeared with some OnePlus 2 positions more or less blatant. But not enough to lift the suspicion that it was of product placement. But as they advanced chapters (is emitted the full season on the same day) were more models and situations, as well as more brazen levels with your logo well positioned.

The reason, a contract for something less than € 300,000 signed by the Chinese company. It was confirmed through the official OnePlus Weibo account by the head of operations, Liu Huangfu. He explained that this series has been chosen because its viewers are scattered all over the world and they are also your target.

In case outside little, also from this week OnePlus has begun a promotion for sell mobile free time from your website using PayPal Credit. It is a very rare strategy for a country in which the majority of users are still buying through operators and not directly.

Traditional marketing

They are just a couple of movements, neither of them seems too flashy, but hiding something else: a change of pace in their marketing strategy. OnePlus was one of many young companies who arrived promising lower prices in Exchange for not spending superfluous way. And one of those expenses that were considered unnecessary were the traditional advertising campaign.

This foray into television is just the opposite to what they defended and we don’t know what impact will have those 300,000 dollars in the 3 OnePlus prices. But unless it can be said in its favour advertising campaign is to be released only to reinforce your brand image that has come along with a commercial proposal enough differentiating for the US market.

At the end, with so much company working on Android with more or less the same components, it is so difficult to live off of the mouth which all end up falling into advertising as soon as they have capacity. Don’t think this turns into the usual pattern of OnePlus, but one time he tried it, if it succeeds it could repeat.

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