Project ARA describes the revolutionary concept of a modular phone. With this, it should be possible to can-exchange about the camera, rechargeable batteries, or the display components on the device. It was developed independently by the Dutchman of Dave Hakkens, titled of Phonebloks and Motorola mobility. Later it has been merged and is now a project under the umbrella of Google.
Dave Hakkens’ idea of Phonebloks and Motorola’s secret project: the story of project ARA
In September 2013, the Dutchman of Dave Hakkens with Phonebloks presented his idea of a smart phone that consists of individual modules and configure themselves freely according to their own ideas can be. Each user can determine themselves how strong is the processor or battery, what resolution the camera’s sensor has and how much resolves the display. In addition, should it be possible for anyone to change the individual modules themselves–for example, due to a defect-or to upgrade against more.
The Phonebloks presentation video became a viral hit due to its revolutionary content and is called alone in the first 24 hours over a million times. Also large companies were aware of the modular concept of the Smart phone-Motorola mobility and Google. Only six weeks after publication of videos Motorola announced on, to hire Dave Hakkens and Phonebloks to record your own modular Smart phone project “Project Ara” and develop this further. Motorola, has been sold since 2012 owned by Google, Lenovo end January 2014 ; the ATAP team (advanced technology and projects), in which Project Ara is located, was acquired by Google, however-project ARA is therefore now a Google project.
Under Google’s auspices, it’s still coming with the development of the modular smart phones. The first Developers Conference was held in April 2014, a “construction kit” for modules was introduced at the. The first model will be ready for the market in January 2015. It will be a “Greyphone” that is minimally equipped and will cost approximately $ 50 in manufacturing. This device will consist only of display, processor, memory, and Wi-Fi module, you can buy additional items added.
Establishing a project ARA smartphones
According to liuxers.com, the ARA-Smart phone project consists of one called art base frame, Endoskeleton, or short endo. From this it will give three different sizes: a mini model, a medium-sized, which by its dimensions approximately between an iPhone and Samsung Galaxy S5, and another in the Phablet format. In the Endos the modules can be slide, which can be firmly fixed by Electropermanent magnets with unparalleled energy. As also the Endos modules are offered also, depending on the intended use different size in three.
The engine sizes are derived from a grid, which is laid over the back of the devices and varies depending on the size of the endo: the mini version has 2 x 5 units, the medium Endo 3 x 6 units and the large is equivalent to 4×7 units. A “unit” corresponds to a minimal module the size of 1 x 1 modules are offered in sizes 1 x 1, 2 x 1 and 2 x 2, where the largest modules only the variants are medium and large space. The modules should be however cross-device compatible. With the so-called identity module the user can take his own profile and data from one device to the next. At the front there are consistently a primary display module and a secondary module with speaker, front-facing camera, brightness and proximity sensors. The display diagonal understandably vary by Endo-Endo size size.
Another detail: The module housing will be individualize themselves in terms of design. Google developed a partner 3D printers, which extensively known as shells (module covers) can be made and easily swapped out by the user.
The ecosystem of project ARA
Project ARA specifications are open and rely on non-proprietary standards. This means that everyone can develop modules that are compatible with ARA-no license cost. Google also plans to set up an own shop for modules; similar like in apps Play Store users there can buy modules tested to ensure quality and compatibility and Google.
Benefits and vision of project ARA
Google and the development team would like to develop a Smartphone with project ARA with which you can reach virtually all mankind. Project ARA should occupy the role in terms of the hardware which is Android mobile software: A device that will be as customizable and extensible and available in many price ranges from the entry-level unit for $50, up to the high end Smartphone at the premium price.
If project ARA prevails, users could like go into the Smartphone world and upgrade your device of peu a peu. The environmental benefit that a device not more every two years must be fully replaced, but components can be used in the longer term and exchanged individually for defects. A new kind of competition would erupt between the component manufacturers, which leads to an increased pace of innovation. Google promotes as the spread of Android. The user finally benefited together the fact that he possesses a device which he doesn’t pay for features waste from its point of view, he can always use the most optimal for its current situation Smartphone and even exchange or with other can use.
Links to project ARA
- Project ARA – official site
- Project ARA in Wikipedia (German)
- Project ARA in the Wikipedia (English)
- Phonebloks: Modular Smartphone to be reality
- Phonebloks: Modular smartphone becomes reality-with Motorola as a “Project Ara”
- Project ARA: Video demonstration of the modular Smartphone revealed new details… and intrigued
- Project ARA: 10 questions and answers to the modular Smartphone-release, price, design, & more
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